Few are credited with spearheading a single design movement; Michael Graves Design, well known throughout the world for design excellence, led three.
Humanism
In the 1980s, Michael Graves redirected the design conversation away from abstract modernism toward a humanistic approach to architecture and design, that among other things, brought color and art back into the experience of architecture and product design. We think of this as cognitive accessibility.
Design For All
In the 1990s, our partnership with Target defined America's expectation that great design should be available to everyone. Design became a corporate strategy, and the Democratization of Design was born. Financial accessibility was achieved.
Delight For All
Over his last decade, Michael became a passionate advocate among the disabled and we used the power of design to improve healthcare experiences for patients, families and clinicians. Our focus became physical accessibility.
Michael Graves Design enhances people’s lives, regardless of age or physical ability, by designing products that are visually beautiful, physically accessible and support our Activities of Daily Living (ADLs). ADLs is a term used to collectively describe fundamental skills required to independently care for oneself.
Our products start with Universal Design principles including physical, visual, auditory, and neuro sensitivities. We surpass Universal Design into what we call “Quietly Accessible Design" by implementing a true consumer products approach, connecting shoppers emotionally to products that reflect their taste and personality and enhance their lifestyles. Michael Graves Design creates moments of joy with research driven products that are full of character and purpose. We call it Delight for All. We partner with the best companies in the world to deliver functional, accessible, and beautiful products that improve lives, by providing solutions that surprise and delight while supporting the Activities of Daily Living for Every Body.