YAAZ and the Italian Design Wind: Reflecting Elegance in the Brand

YAAZ, one of the most notable brands of recent years, is known for its unique style and high-quality outdoor products. However, behind this unique aesthetic lies a global vision and, in particular, the profound influence of Italian design tradition. YAAZ's collections are more than just a product line; they are a modern interpretation of Italian craftsmanship and art.

Why Italian Design?

Italian design, with its centuries-old heritage of art and craft, has made the "Made in Italy" label a standard of quality and style. YAAZ embraces this philosophy and instills the following core Italian values in its products:

Luxury Elegance (La Bellezza): A superior aesthetic that defies exaggeration yet lies in the details.
Quality and Durability (La Qualità): The combination of high-quality materials with meticulous craftsmanship.
Functional Art (L’Arte Funzionale): An object that is both visually appealing and practical in everyday life.

YAAZ’s Collaborations with the Power of Italian Design

YAAZ’s success is driven by strong collaborations with internationally renowned designers. The brand directly benefits from the knowledge and creativity of Italian designers, integrating their fresh perspectives and traditional craft techniques into its collections. The most notable examples of these collaborations include:

Angeletti Ruzza Design: Fluidity of Form

Founded by Silvana Angeletti and Daniele Ruzza, Angeletti Ruzza Design has contributed to YAAZ with projects that reflect the spirit of Italian design. The studio emphasizes fluidity of form and ergonomics, particularly in its outdoor furniture.

Exemplary Collections: Designs bearing the Angeletti Ruzza signature are generally simple, architecturally strong, and in harmony with their surroundings. For example, the studio’s signature collections, with their aesthetic lines, blur the boundaries between interior and exterior spaces, supporting the philosophy of creating comfortable and inviting living spaces.

Raffaella Mangiarotti: A Modern Interpretation of Classic Elegance

Milan-based architect and designer Raffaella Mangiarotti has brought a powerful depth to YAAZ's aesthetic philosophy. As one of the global ambassadors of Italian design, Mangiarotti is known for her collections inspired by the past but brought to life with modern techniques.

KORU Collection: Mangiarotti's KORU collection for YAAZ is a prime example of this philosophy. Inspired by vintage wrought-iron garden chairs, the collection reinterprets slender aluminum rods to create elegant decorative patterns. KORU combines classic elegance with contemporary comfort, a powerful response to YAAZ's mission of "Seeking Beauty."
Vision: Mangiarotti's designs add artistic depth to simplicity with artistic touches such as skeletal shapes reminiscent of a swan.

The Italian Signature in YAAZ's Collections

With the contributions of these master designers, YAAZ collections offer not only functional but also visual delights:

Flowing Lines: Forms crafted by Italian designers possess soft, fluid transitions that are far from sharp, appealing to the human body and the eye.
Detailed Craftsmanship: Every stitch, connection point, or buckle reflects the perfectionist spirit of Italian craftsmanship.

The Result: A Timeless Claim

YAAZ's secret to success lies in its masterful blend of a modern vision with the timeless elegance of Italian design, under the guidance of artists like Angeletti Ruzza and Raffaella Mangiarotti. Through this cultural bridge, the brand offers its consumers not only durable furniture but also the unique aesthetic pleasure of the Italian lifestyle.